iqbal mohammedBusiness Design, Innovation & Digital Strategy

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March 12, 2007

long tail brand building research paper
Chris Anderson, editor-in-chief of WIRED magazine and author of 'The Long Tail: Why the Future of Business is Selling Less of More' commends my whitepaper 'The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics' on his Long Tail blog.
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