iqbal mohammed
Business Design, Innovation & Digital Strategy
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March 12, 2007
Chris Anderson
, editor-in-chief of WIRED magazine and author of
'
The Long Tail: Why the Future of Business is Selling Less of More'
commends my whitepaper '
The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics
' on his
Long Tail blog
.
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