Iqbal Mohammed WPP Atticus Award Martin Sorrell
Receiving the Atticus statuette from Sir Martin Sorrell at Harry's Bar in London. My paper 'The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics' was awarded the WPP Atticus Award 2006 in the Brand and Identity Category.

Iqbal Mohammed WPP Atticus Award Martin Sorrell