Menu Close

November 01, 2008

Advertising Pre-testing research paper Applied Econometrics & Modeling eJournal
Advertising Pre-testing research paper Applied Econometrics & Modeling eJournal
My paper Predictive Pre-Testing: A New Model for Ad Pre-Testing Based on Prediction Markets is featured in Applied Econometrics & Modeling eJournal, Vol 1, Issue 35 (sub. reqd.)