Iqbal's whitepaper 'The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics' was awarded the WPP Atticus Award 2006 in the Brand and Identity Category.
Also seen in the above group photo are WPP Atticus 2006 winners: Joseph Heath (Rainey Kelly Campbell Roalfe/Y&R London), Erin Newby (Rainey Kelly Campbell Roalfe/Y&R, London), Simon Silvester (Y&R EMEA, London), Sir Martin Sorrell and William Charnock (JWT New York).
