Iqbal Mohammed receives the Atticus statuette from Sir Martin Sorrell at Harry's Bar in London on Oct. 4th 2007.

Iqbal's whitepaper 'The Elongating Tail of Brand Communication: An approach to Brand-building incorporating Long Tail economics' was awarded the WPP Atticus Award 2006 in the Brand and Identity Category.

iqbal mohammed APP Atticus 2006 group photo

Also seen in the above group photo are WPP Atticus 2006 winners: Joseph Heath (Rainey Kelly Campbell Roalfe/Y&R London), Erin Newby (Rainey Kelly Campbell Roalfe/Y&R, London), Simon Silvester (Y&R EMEA, London), Sir Martin Sorrell and William Charnock (JWT New York).